pura

As a health and beauty company, Pura focuses on stretching the life back into your skin (pun intended). Offering a suite of aesthetic treatments like botox and PDO threads as well as a full range of skincare products allows them to tackle the concept of aging from both sides of the field.

Approach

My role was to work with the owners to curate and develop each brand touchpoint and create the full experience. The identity was designed to be warm yet sophisticated.

Services

– Art Direction
– Branding & Packaging
– Web Design
– Web Development

website

www.thepuralife.com

original logo

updated logo

time is ticking

Working with a brand that is all about reshaping the effects of age and nature on the human body allows for some nuanced creative freedom. I expressed that in the form of an infinite looping Lottie animation for the sites page transitions.